57 Pieces Of Content In One Week w/ Tim Denning & Todd Brison

💡 A webinar with Tim Denning & Todd Brison

(also follow them on Twitter → Tim Denning & Todd Brison)

The Process

Note-taking

uses Roam Research (similar to Obsidian)

• graph-based
• used as a second brain
• time saver
• quality boost

capture your thoughts immediately, organize later

Producing great content = collecting a lot of ideas

Second/main brain strategy

• collect all your notes in one place
• link related notes together

Content as you go

1. during consumption, write one thing down
2. add personal note, why that matters (to you)
3. add notes/idea to main brain
4. [optional] link additional insights to the idea

Someone else’s insight + your idea = your idea.

Ranking and filing your stuff to focus on cutting edge content

The Hoarder Hack

1. skim old notes
2. rank notes
3. file notes

If something stands the test of time, it is more interesting to write about. — Todd

💡 → Go through old stuff, find the things that are still cool, and re-use those ideas.

Side Hustles = De-risking Your Life

Get the energy for it

• Clean up diet, work out
• Ask: What’s your “golden hour”?
• Skip useless meetings
• use the cracks in your day job, i.e. between meetings

Content on the side works well

• build it out slowly
• quit job later when you can support yourself, don’t go out on a limb

Side Hustle Alterego

1. analyze schedule ruthlessly
2. find cracks of free time
3. use free time (as little as 10 minutes) — go into “main brain”, grab an idea and share it
4. work on becoming more efficient with writing and sharing

Q&A

Build your audience first, think about monetization later. — Tim

• If you share something, putting yourself out there, ppl might see you and actually hire you to help them out.

Take the time to really figure out the platforms you write and monetize on. — Tim

• Start with a max. of 2 platforms to publish on. But definitely go multi-platform over time!

Build the email list from day one! — Tim

• Twitter + LinkedIn are great for SM stuff
• Substack is great for newsletters
• Use TweetHunter, use scheduled posts to reach critical mass of your following
• LinkedIn article over posts